Zum Wohl. Die Pfalz.

“Zum Wohl. Die Pfalz.” is the umbrella brand of Pfalzwein e.V., the wine-marketing body of Germany’s Palatinate (Pfalz). More than a slogan, it stands for the region’s wine, food, tourism and easy-going way of life.

As Event Partner of the Cool Climate Wine Summit Warsaw 2026, it helps bring the Palatinate’s cool-climate wines and culture to a Polish audience.